digital media access group
...excellent accessibility research and consultancy
This is a archived version of the DMAG website, but the information remains for reference. Please visit the new website for updated information.
Economic Reasons
If you have an e-business, or commercial web site where customers can buy goods or services, it makes obvious sense to ensure your site can be reached by the widest possible range of people. Which means that if you have a commercial site, your potential customer base is as big as possible.
Accessible design has benefits for everyone - your site will be easier to use by everyone, and you will also ensure that it can be used by as many people as possible. In turn, wouldn't it seem reasonable that they'll want not only to come back, but will want to tell their friends about your site as well?